When it comes to downloading apps and games to your Windows Phone, most users have no issues with the 50 MB cap imposed by the Store to their devices. After all, most apps and games fall well below 50 MB. For those occasions that require larger file sizes, waiting for Wi-Fi has become standard practice.
Reports are coming in over the last few days that Microsoft has increased that limit from 50 to 100 megabytes, matching the limits of iOS and Android. In the Windows Phone Central Forums, user luk3ja has noticed this as has the site WPMania, in Brazil.
Here in the US and UK, we have not observed this increase just yet.
If accurate, this wouldn’t be the first time Microsoft has adjusted OTA downloads limits. Back when Windows Phone 7 first launched, the maximum size was just 20 MB. That barrier increased to the current 50 MB when Windows Phone 8 launched back in 2012/2013. Increasing the limit to 100 MB would simply give parity to Windows Phone compared to Android and Apple, with the latter raising the limit only a few months ago.
We’ve reached out to Microsoft for clarification on the situation and will update accordingly. Perhaps the increase is rolling out on a per-region basis or carriers are playing a role in the limit upturn. If you have noticed an increase to 100 MB for app downloads over cellular data, sound off in comments along with your country/region or take our poll below (or head to m.wpcentral.com/over-air-downloads-windows-phone-bumped-100-mb on your phone).