Microsoft itself admitted that it failed in the mobile business, but the firm is still not willing to give up on phones entirely and is still looking into ways to innovate on this side of the market.
Inventing new product categories seems to be Microsoftâ€™s new thing after the Surface and the Surface Studio, and now the company is trying to do the same thing with Windows phones.
In an interview with the Australian Financial Review, Microsoft CEO Satya Nadella has emphasized that the software giant doesnâ€™t want Windows phones to be similar to Android devices and iPhones, but to come with unique features that align with its new strategy.
â€œWe donâ€™t want to be driven by just envy of what others have,â€ he said. â€œThe question is, what can we bring? Thatâ€™s where I look at any device form factor or any te… (read more)