Windows Phone has been losing ground for quite some time now, so it shouldnâ€™t be a big surprise that the same declining trend was maintained in the three-month period ending August 2016 too.
Data provided by Kantar shows that Windows Phone is down in all but one big market when compared to 2015 sales, and itâ€™s hard to believe that a recovery would be possible in the coming months given that Microsoft itself seems to be less interested in investing in mobile these days.
First and foremost, Windows Phone experienced a substantial decline in European markets, even though these have always been the most successful for the platform.
In Germany, Windows Phone declined 6.5% to 4.0%, while in the United Kingdom, the platform dropped from 11.2% to 4.9%. Windows Phone also nosedived in France where it lost no less than 8.1% to settle at 5%, while in Italy it went from 13.7% to no less than 4.9%.
Share growing in Japan
As far as the United States is concer… (read more)